Online Zoom Meeting
2901 Ohio Blvd
Terre Haute 47803
Presented By: Art Logsdon, Consultant & Deana Hayworth, COO - Hirons
Come learn how to leverage research capabilities to reach rural audiences!
Deana began her career as a public relations specialist at Hirons and immediately assumed an upward trajectory as she served in various account leadership roles. Now an 18-year veteran of the agency,she was recently promoted to chief operating officer, where she oversees all departments in the
agency. She is the first female to serve in this role in the agency's 40-year history.
She previously led the company's communications management department as senior vice president,director of account services, where she guided marketing, communications and public outreach efforts for countless campaigns, generating meaningful impact on local, regional and national communities.
Deana was born and raised in rural southern Indiana.
During her time at Hirons, she's developed an expertise in effective communication and outreach to rural communities, which she saw was lacking in many initiatives, seeking to reach people living in places like her childhood hometown.
Presentation Description Description:
Rural poor audiences have become central to outreach campaigns, but it is often difficult to reach them through traditional mediums. Participants will learn how leveraging research capabilities is a best practice that will increase their chances for success.
+16468769923,,256566021# US (New York)
Governor takes aim at reducing Indiana's smoking rate. ...[ more ]
One of 5 recipients of this prestigious national award! ...[ more ]