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Lunch & Learn - Rural Reach: A Strategic Approach to Reaching the Rural Poor

July 31, 2019 at 12:00 PM Eastern - 1:00 PM Eastern


Online Zoom Meeting
2901 Ohio Blvd
Terre Haute 47803

Launch Google Map »


Katie conner


Presented By: Art Logsdon, Consultant & Deana Hayworth, COO - Hirons

Come learn how to leverage research capabilities to reach rural audiences!


Deana began her career as a public relations specialist at Hirons and immediately assumed an upward trajectory as she served in various account leadership roles. Now an 18-year veteran of the agency,she was recently promoted to chief operating officer, where she oversees all departments in the

agency. She is the first female to serve in this role in the agency's 40-year history.

She previously led the company's communications management department as senior vice president,director of account services, where she guided marketing, communications and public outreach efforts for countless campaigns, generating meaningful impact on local, regional and national communities.

Deana was born and raised in rural southern Indiana.

During her time at Hirons, she's developed an expertise in effective communication and outreach to rural communities, which she saw was lacking in many initiatives, seeking to reach people living in places like her childhood hometown.


Presentation Description Description: 

Rural poor audiences have become central to outreach campaigns, but it is often difficult to reach them through traditional mediums. Participants will learn how leveraging research capabilities is a best practice that will increase their chances for success.

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+16468769923,,256566021# US (New York)

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